Objective: Long-standing companies have succeeded through time by adapting to ever-changing client needs generation after generation. How to ensure the representativeness of tomorrow’s customers by recruiting today’s teenagers?

Challenge: We needed to recruit participants aged between 13 and 17 years old. Teenagers seem to be always online, yet they are nowhere to be found on traditional social platforms. Equally hard is to keep them engaged. How to coordinate all steps of your study with a minor’s sample?

10K Humans Active Recruitment Approach: We targeted both teenagers, and parents. First, by tailoring advertising with trending media formats such as TikTok/Reels videos and colloquial language strategically placed outside of traditional social media, we were able to get the attention of teenagers. Earning money sparks their interest, but inviting friends to join the same studies is particularly effective: doing something together keeps them encouraged and engaged throughout the project and reflects in a great show rate. A secondary but equally important approach is through teen’s relatives. When asking parents to invite their teenagers to join a market research study, it’s important to show how it can be beneficial for both parties: parents can save spending money by letting their kids earn it in a fun and safe opportunity. Clear messaging and consistent relationship-building communication with parents and teens throughout recruitment is key to gaining their trust.

Features:
— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

Projects:
— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.