Objective: Our team was tasked with recruiting 14 people that have attended or experienced a very specific list of places, events, and activities… think extremely niche, high-end experiences. Examples include attending specific immersive theater shows, shows at specific dance theaters, exclusive magic shows, dining at certain premium establishments, and staying in a selection of luxury hotels.

Challenge: We were given a set list of qualifying experiences / places in which they must have experienced in order to qualify, our client then requested articulation videos speaking to the niche experiences in depth, to ensure the respondents were exactly who we needed.

10K Humans Active Recruitment Approach: Carefully crafted targeting and outreach was the first step in this two-tiered approach to capture the right audience. Using language that appeals to those of higher income and premium experience seekers, coupled with eye-catching images of the qualifying venues, restaurants, etc., was the first step in finding the right respondents. Step two came during the rescreening process. Upon careful examination of screener responses, we tailored the articulation video questions to narrow in on the exact qualifying experiences to encourage participants to share their perspective and feelings on the event / place. Probing with the right language was key in ensuring responses were authentic, and that they could speak to the detail of the experience in a way that enabled us to determine if they were the right fit for the study.

All in all - a successful, lux recruit!

Features:
— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

Projects:
— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.