It’s that time of the year again, 2023 is right around the corner. For many, the start of a New Year is symbolic of change. A popular tradition among people with a shared interest in starting the calendar year fresh each January is to benchmark goals with New Year's Resolutions that will provide them with positive benefits.
As someone who tries to be both practical and creative with my own resolutions combined with insatiable curiosity about industry trends, I was curious to see what some of the most popular new year goals may be. Below is a quick breakdown from Statisa.com, one of the handiest resources for stats and economic indicators, for the most popular goals set by US adults in 2022:
Combining those stats along with gathering feedback via online discussion forums and communities there’s an easily recognizable trend among these common resolutions; The coming of a new year is symbolic and essential for success and achievement.
On the flip side of this, an article published by Forbes in 2021 states that, based on market research with their users, roughly 80% of their consumers and market research participants do not follow through on their resolutions. In fact, most participants part ways with their resolutions by February!
In recent years, one company, Strava Fitness, analyzed their 98 million customer logged activities and feedback within their online community, and concluded that most people within their community give up on their fitness resolutions on January 19th. (Fun Fact: Their company is coining this as “Quitters Day” in new marketing initiatives, which shows that market research with your customers is a critical tool for your business!)
As you prepare to get into the “New Year, New Me” mentality, we scoured the web for feedback, including online communities, public discussion forums and even conducted market research with friends, families and strangers to share some expert advice to help you avoid falling victim to “Quitters Day”.
Have any other pointers or advice to avoid being a part of the 80% that fall short on their resolutions? We’d love to hear them in the comments! Positivity is contagious, join us in making sure 2023 is the best year yet!
We love to identify industry trends and working with clients and their target market, regardless of market size, to get the most value out of conducting market research. We design and execute a variety of custom tailored research methods and services to help you better connect with your customers via online communities, focus groups and a kaleidoscopic array of other novel approaches to research design. According to the Small Business Administration list of 2023 trends, market research shows customer experience is still king! We can help answer questions that are keeping your team up at night and provide impactful solutions tailored to your business and the customer experience.
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By Desire Cox | Senior Project Director