Our survey revealed 5 e-commerce consumer segments
Online purchase behaviors appear permanent
Even though almost all countries are returning to pre-pandemic normality, online purchases are stillgoing strong in Latin America as a result of new behaviors and attitudes created during the lockdowns. The number of people visiting physical stores has increased, but this has not had an impact on onlineshopping.
The biggest change was having my children home in the apartment for school we had to rethink a lot of things; the whole virtual issue, huh? Working on the computer, watching the baby, proctoring my son, getting lunch because my husband had a half hour off, inventing activities to entertain ourselves. A lot of screen time. But my husband graduated from an online university in the US, and my son also goes to an online school in the US, so that’s a big positive.
“I love being able to search for a product and see different places, different prices and have the best from the comfort of my home.”
The pandemic brought my family closer together. Dad started asking me for help online buying fishing tackle, a chainsaw, and flashlights and Mom needed sewing supplies. Living in a small town we can’t buy groceries online, but we order take out from restaurants and watch Netflix to stay entertained. I’d like to get back to playing soccer with my friends and going to church.
“It’s secure and the best part of all is being able to shop from anywhere with just my notebook and internet access!”
My life took a complete U-turn. The biggest change was having my husband home all the time, he was a bartender and due to the pandemic, he lost his job, and my son couldn’t have his graduation. Little by little, I increased the usage of websites and apps to make purchases and avoid going out. During the pandemic, it was more convenient to buy online than before, and I discovered that I could save time and money. I even started using different apps to pay my online purchases.
“I enjoy comparing prices among different places and Apps. I’ll continue purchasing online whenever the pandemic ends.”
Share of regular purchases made online:
Almost two of three online adults say they will continue making 51% or more of their regular purchases online since last year.
Overall shopping behavior:
Online purchases will continue to grow, while shoppers also plan to visit stores and pay with credit cards.
With more Covid-related restrictions getting lifted every day, consumers are eager to get back out and enjoy entertainment activities that have been limited or banned altogether since the pandemic started, like going to the movies, or attending indoor concerts and events.
Travel & Transportation behavior:
The amount of people taking public transportation has had a significant increase now that more individuals are getting back to their regular office work or normal activities. People are reporting more of “the same” for Uber riding, traveling for pleasure and hotel/resort stays, indicating more normalization in the marketplace.