Hi, we’re Echo
Let's talk about Active Recruitment
Active Recruitment is about quality. It was inspired by the ongoing problem of finding and verifying quality research participants.
How can research agencies find participants who are not professional pollsters, have fake profiles or simply have been overused — all while minimizing and adhering to timelines?
What is it exactly?
Active recruitment is actively working to find potential participants online and through social outreach.
- Sourcing people from where they ‘live and breathe’ online, and validating the behavior we are looking for
- Not relying on passive posting or databases, but actively finding people and asking them to participate
Why does it work?
The online world is the biggest market research database we have!
- In 2020, 223 million Americans were active on social media
- Globally, the average user spends over 6 hours online each day, with almost 2 of these hours spent on social and communications apps
Cool. But what makes us different?
Let us take care of the details for you, so you can focus on the research.
- We mix technology with a human touch: a designated team looking after you, strategizing recruitment approaches, and keeping an eye on the details - while using automation and real-time updates to keep you informed at each step of the way.
- Always striving for a seamless experience: leveraging the right tools, at the right time, for your specific needs.
- Our team loves the challenge and creativity of Active Recruitment:
- Knowing and leveraging trending topics - e.g. using hashtags and Google trends
- What’s topical or relevant, on any given day, to the audience we’re looking for and how we can use it
- Understanding market and cultural nuances
- Working with Influencers, Content Generators and Social Media Experts
Recruitment
Service Options
Bespoke is our default. While we can package any combination of services unique to your specific needs, below is a summary of various modular options. social recruitment.
Note: all modules include our real-time updates and dedicated Project Manager from start to finish.
Our Participant Community
Conduct research with people in our participant community. Suitable for gen-pop studies, quantitative studies, or high-volume qualitative.
Qualifying via screener, no additional vetting included. Optional add-ons:
- Written articulation about topic
- Video articulation about topic
- Verbal rescreen
- Tech check
Social Recruitment
Social recruitment via advertising on various social media platforms. Well suited to more targeted, specific recruitment criteria.
Qualifying via screener, with written articulation question & behavioral / qualifying verification where relevant. Optional add-ons:
- ID verification / social media verification where relevant
- Video articulation about topic
- Verbal rescreen
- Tech check
Networking & Influencer Recruiting
Social recruitment via direct outreach, networking, and / or leveraging social media influencers. Low incidence, or niche recruits.
Qualifying via screener, with written articulation question & behavioral / qualifying verification where relevant. Optional add-ons:
- ID verification / social media verification where relevant
- Video articulation about topic
- Verbal rescreen
- Tech check
Want to know more?
Contact us
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