INSIGHTS

We adapt to what you need. Without the overheads. From fully designing and executing multi-phased research initiatives, to support services at specific stages, we're here to partner with you - our research services can be packaged or à la carte.

Bespoke is our default. We can package any combination of services and approaches, unique to your study objectives, budget, and timeline.

Our Capabilities and Methodologies
- Study design
- Screener development
- Recruitment
- Moderation
- Note taking
- Analysis
- Report writing
- Presentation of study findings

Our Capabilities and Methodologies
- Survey design
- Sampling
- Data collection
- Data tabulation
- Analysis
- Report writing
- Presentation of study findings

We offer the research services to meet your objectives, regardless of the project type or platform. Sometimes this means using your brief to design and execute all phases of a research project, and sometimes it means pitching in with a la carte services. The following three approaches sum up the different ways we partner with clients:

1. Full service
‍For this option, you share your research objectives with the team, and we design the optimal approach. We’ll identify the right methodology to address your questions, design the survey/discussion guides, program the surveys/ guides, moderate, process and analyze the data and provide reports in whatever format you and your team need.

2. DIWM (Do It With Me)
‍As needed we help you with any portions of the research project you’d like.  We can help with research/survey design, programming, analysis and reporting. For DIWM projects, you’d just need to reach out to the team at the start of the project to agree on scope and timing.

3. DIY
‍There are lots of great DIY research platforms out there. Our team is trained on most of them and is on standby if you ever are having trouble, doing it yourself and need just a little help.

Acting locally. Building trust. All over Latin America.

Understanding culture is essential to understanding people and markets. Echo’s senior researchers have over twenty years of experience conducting qualitative and quantitative studies in this diverse and heterogeneous region.

What’s more, we have 30+ researchers on the ground from Mexico to Chile and points in between so we can think and act locally to help you avoid the pitfalls of market research in the region.

‍Trust. Scams litter Latin America’s business history and consumers are understandably “once bitten, twice shy” when it comes to sharing with researchers. Economic and political volatility don’t help. Building trust is a crucial part of research and brands ought to be prepared to focus on their integrity above all. We build rapport with our participants by communicating honestly, treating them with respect, compensating fairly and promptly, and strictly adhering to our privacy policy.