Ana has 15 years of market research experience leading accounts across multiple countries and industries in Latin America. Ana developed her career in a large multinational market research company in Colombia, managing global and local accounts and helping brands to connect with their consumers by identifying opportunities for brands’ growth. Her experience includes clients like Diageo, Pepsi, Nestle, British American Tobacco, Pfizer, Mondelez, L’oreal, and Alpina. She also has experience managing department projects for Latin America, developing new procedures and improving operational efficiencies, ensuring every project’s success. Her passion is to understand clients’ needs, to find the best market research approach and transform data into actionable insights in order to create opportunities for consumers and brands. Outside of work, she enjoys aerobic exercise, and spending time with her two young kids and family in her native city of Bogota, Colombia.