Objective: We were looking to find people that had a high-touch relationship with the Healthcare system, specific to managing their behavioral health. Specifically, people receiving Behavioral Health care (patients) and people providing the care to Behavioral Health patients (Caretakers or Caregivers). We wanted to learn from the patients themselves as well as those who provided care to friends or family that also have similar BH conditions to help improve the experience of someone who regularly has to check in and out of a Hospital system.

Challenge: This was particularly challenging because of the sensitivity of the topic, combined with the volume of hospital and in-patient stays that were required. We needed to find people whose lives were very disrupted by their Behavioral Health but who were actively trying to manage it.

10K Humans Active Recruitment Approach: Recognizing that mental health is a universal topic, we leveraged various online channels where we targeted people who were on the road to sobriety, people who joined support groups for various BH conditions and we asked for referrals as well. We also tapped into our participant community to help spread awareness and network for referrals. Our goal with all messaging was to make it clear that the objective of research was to improve the experience and effectiveness of the medical treatments and hospitalization and that all information shared was completely confidential and would be used only for the purposes of the research.

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Features:
— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

Projects:
— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.