You’ve probably noticed it over the past few years. I think we all have. It’s undeniable. Our society is changing. The culture is shifting. The workforce is not the same as it once was.
Financial freedom has entered the global zeitgeist. No longer are stability, security, and safety the core tenets employees look for when searching for a job. These qualities have been joined by independence, agency, and entrepreneurship.
At Echo, we pride ourselves on our nimble culture. We always want to be at the forefront of market research technologies, tools, and methodologies. So, it should come as no surprise that we have acknowledged this cultural shift and have worked tirelessly to ensure that we adapt accordingly.
Enter, the hivemind.zone gig economy: where members can supplement their income by helping us ACTUALLY conduct market research studies. They can help us recruit via their own personal networks, conduct in-person intercepts for surveys or hyper-localized recruiting needs, they can translate into different languages, they could go on mystery shopping excursions or even be research participants if clients are comfortable with reducing restrictions on part participation. We have identified a way to help our clients more efficiently and more effectively achieve research objectives by leveraging the way that today’s generation wants to work.
Before this, market research existed in a very liminal space. Researchers wanted people who were interested in participating in research, but they didn’t want people who were “too” interested (the “pros”). But how do you keep the great participants engaged if they can only participate in studies once every blue moon and how can we expect people not to participate in as many research studies as they can if we only give them one way to make money? This has always been the million-dollar question.
Fortunately, we have found a solution. With the hivemind.zone gig economy, instead of asking participants to take part in a study every week, we are asking them to help us with other parts of the research process on a more regular basis. Whether that’s by helping us recruit through their own personal network, acting as “boots on the ground” to conduct in-person intercepts, or helping us translate screeners into their native language…there is an infinite number of ways gig economy members can help us achieve our research objectives.
The world is constantly changing. That is the one constant we can all count on. It’s up to us to change with it…and I think the gig economy is our way of doing just that.