Active recruitment: recruiting for long-term communities in small markets

Title: Active recruitment: recruiting for long-term communities in small markets

Audience: B2C

Objective: A major research firm was looking to build out an online community in the Pacific NorthWest that was representative of the region across a variety of demographics. 

Challenge: The LGBTQ+ community was particularly difficult to recruit for this project in the more rural parts of the region.

Echo’s Active Recruitment Approach: To start, we targeted LGBTQ+ members heavily through Facebook and made sure our images and text was LGBTQ+ friendly. Knowing the strong sense of community with this audience, we also offered a referral incentive which snowballed and helped us meet all of our quotas.